Emil Frey cuts training costs by 30%

Emil Frey Netherlands is one of the country’s largest dealer groups, representing over 13 car brands, including Peugeot, BMW, Volkswagen, Honda, and Renault. With 1,900 employees across 50 locations, the organization’s ambition was to become a learning organization. The goal? To attract new talent, maximize the potential of existing employees, and prepare the company for the future. To achieve this, Emil Frey was searching for a reliable learning partner. They chose Studytube, which led to impressive outcomes.

Since 2019, Emil Frey has been using Studytube’s all-in-one learning platform to support:

• Knowledge retention
• Internal knowledge sharing
• Personal and professional development
• Onboarding
  
  

The results:

• 1,337 completed courses within a short timeframe
• 30% savings on training costs, mainly due to more efficient onboarding of new employees
• 26,164 minutes of training, with high employee engagement

Curious how they achieved this? We spoke with Sandy de Lange, Learning & Development Manager at Emil Frey Netherlands, about how she effectively motivated her employees to learn through Studytube and saved significantly on training costs.

Need for development, but fragmented L&D options

Emil Frey had a clear mission: to create a structured and centralized learning platform for their 1,900 employees across various subsidiaries. With a diverse team across sales and aftersales, there was no consistent, unified approach to learning and development.

“That’s what we wanted to change,” says Sandy de Lange, “to secure work processes, support the personal and professional growth of our employees, and support smooth onboarding for new hires.”

The new platform needed to keep work processes running smoothly and help employees grow. It also had to work well with existing systems and be flexible enough to offer training tailored to the different subsidiaries. One important requirement was that employees could log in through the employee portal. The platform also needed to match the company’s branding. In short, the organization wanted one strong solution that would make learning easy, efficient, and fully connected.

Easy, efficient, and accessible learning through one central platform

In 2019, Emil Frey launched the ‘Emil Frey Academy’ on Studytube, giving employees access to:

• A broad and flexible learning platform that combines internal and external training
• Over 200 ready-to-use courses from the Studytube library
• A user-friendly interface that enables employees to get started quickly and independently
• A seamless learning experience thanks to automatic integration with the employee portal

“This is something we could never have provided on our own,” says Sandy.

The results: 30% cost savings and higher engagement

The impact of Studytube’s implementation was felt right away. Sandy explains: “The first learning path was rated an 8.4. That gave us the confidence to roll it out more widely. This is how we approach things: start small, adjust where needed, and then scale up.”

A major area of cost savings for Emil Frey Netherlands is the onboarding of new employees, which now takes much less time. Sandy: ‘’Studytube helps you encourage employees to take initiative in their own learning.’’

The system is also very easy to use. “With just a short introduction, anyone can create their own training. That makes a real impact!,” says Sandy. Another big plus: the admin workload has been surprisingly low. “And it’s super helpful that Studytube answers most user questions straight away.”

Looking ahead: integrate learning across the full HR journey

The next step for Emil Frey is to make learning an even stronger part of the organisation. This includes assessing employee skills during the recruitment phase and reviewing them regularly. The aim is to integrate this into the HR cycle, making learning a core part of how the company operates.